In the past, advertisers showed love for their community by sponsoring their local little-league baseball team or putting an ad in their middle school yearbook. And those are still great ways to show support.


But is that your community—even if you sell to consumers. Look at the definitions:

  1.  a group of people living in the same place or having a particular characteristic in common. For instance, “the scientific community”
  2. a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.


So yes, that baseball team is your community. But so are your business colleagues and those who believe in what you make or do. Buying that little league banner feels good and can even result in an occasional sale, but that sale isn’t really the point, is it? It’s support and love for your community.


Your online communities are the same in that regard, you get to feel good by showing support and love to them too. Your support is seen by, ostensibly, a connected community that is more likely to react to your generosity.


So, have you been generous lately? Show some love to your community, talk about it on your social media, and tag us. We’ll share it too.