STRATEGIES ARE EXCELLENT
Bring experiential moments to your customers. And do it like your brand depends on it.
Because your brand depends on it.
It’s time to join the 21st century, so get amped.
Marketing is not bigger than it used to be, it’s smaller. Narrower. More niche and culturally
connected to a tinier market. So join the cultural-revolution, and talk to your customers. Ask
them questions, and answer theirs. Do it face-to-face. Do it in their neighborhood. Their back yard even.
Market like you mean it, and you love it. And 💖 it.
MESSAGING IS DIFFERENT
Do Something, Then Talk It Up (or Vice Versa)
entire industry. Us included. But now the whole ecosystem has changed and adapted. To reach most
audiences, you first STOP ADVERTISING. That’s right. STOP ADVERTISING.
And instead use your time and space to talk to them. Meet with them.
Then advertise that. Be inclusive, culturally-sensitive, connected to the times, and relevant TO THEM.
You know the words: Genuine. Authentic. Real.
WAAAAAAAAAY BEYOND LOGOS
Culture = Brand
aspects of branding. And arguably the least important until you are larger. Brand is culture. That’s
right, your corporate culture is what people will know you for. And you CANNOT hide it behind a
logo. If your culture is amazing. TRULY amazing—not amazing buzz words—it’s easy to brand you.
But hiding your culture in the age of immediate sharing is foolish and disingenuous, and everyone
will catch on.
So don’t. Let’s instead work on your culture, your voice, your point-of-view, and let the brand
squeeze itself out of that. It’s a little like toothpaste.
Ready to do better? We’re ready to brand you.
MAKE EVERY CLICK COUNT
Clicks: Today’s Most Valuable Touchpoints
Web development comes in two varieties. Discoverable and unseen. That simple. If you can’t be found,
you won’t be. On top of that, if you are uninteresting, you’ll be found—and abandoned. It’s a simple
“Yes, and…” statement. Yes, great SEO, AND great websites that convert visitors into stayers.
SEO has changed so much over the last decade. To developers of the algorithms every company
depends on has caught onto the tricks. And they now force companies to do the right thing to be
found—be social, accurate, local, and authoritative. If you want fake, it won’t work any more.
But if you’re real, so will the customers be. And you will be found out for the great company you are.
too, but who cares about them? When we start the brainstorm on YOUR thing, we go through
a lot of ideas. We keep distilling down, until the awesome is so concentrated that it is explosive!
Creativity is the catalyst for most everything we do. If we do a website, creativity is at the core.
A digital campaign. Creativity. A T-shirt. Same thing. If we invent a new game for you. Creativity.
Get it. It’s the lifeblood AND the core essence of everything we do. It’s our soul.
And we’re giving it to you. We welcome your contact.
THAT’S TOO MUCH
Just the List
And note taking. And scientific experimantation. And corn dogs. And space aliens (actually,
we’re not 100% on this one). But we do believe in unicorns. 100%. You ever seen a narwhal?
Just click the button to download our list.