Makers (and Creators) Spotlight “Makers” is an interesting term. It’s an old-school term gaining new relevance. It’s returned to the zeitgeist as Etsy and similar sites have grown as places for people who handcraft stuff to find buyers away from traditional...

In the past, advertisers showed love for their community by sponsoring their local little-league baseball team or putting an ad in their middle school yearbook. And those are still great ways to show support.   But is that your community—even if you sell to...

The pandemic hit every industry hard, but few were hit quite like travel and hospitality. Many companies are in a post-trauma state, and trying to figure out how to move forward now that restrictions are lifting. Advertising is beginning to prepare for this new world....